Author

Sheldon Clay

Sheldon Clay

Sheldon Clay is a long time member of the Minneapolis-St. Paul advertising community who has worked on national brands including Harley-Davidson and Porsche.

Commentary

Dems should learn from corporations, JFK, LBJ and Reagan: Emotions are what sells

By: - January 17, 2024

We are officially in yet another make-or-break election year for democracy. Already it feels like the ticking of a doomsday clock. The data points are strange and bleak. A Times/Sienna poll last fall showed President Biden getting beat handily by Donald Trump in five of six crucial swing states. Despite Trump’s utter disregard for the lives of […]

Commentary

Dems need to grab the high ground of freedom

By: - August 17, 2022

As an ad guy I’m used to working on tightly choreographed brand campaigns, so I get frustrated with the communications efforts of the Democratic Party. And I’m not just talking about the annoying daily flood of emails from congressional candidates 10 states away pleading for a few dollars “to help me meet my urgent fund-raising […]

Commentary
gun show

Do to guns what we did to cigarettes — make them culturally repellent

By: - June 29, 2022

Maybe you’ve wondered how much innocent blood needed to get spilled to finally convince Senate Republicans that gun violence has spiraled out of control, and we need to do something. The back-to-back mass shootings in Buffalo and Uvalde gave us the unhappy answer. One month later Congress presented President Joe Biden with a modest bipartisan […]